Monday, February 15, 2016


Bushmills Irish Whiskey has today announced the launch of the first expression in its new travel retail collection.

Bushmills Sherry Cask Reserve (40% ABV) is exclusively matured in first-fill Oloroso sherry butts and is the first release in their new Steamship Collection.
Bushmills Steamshiop Collection - Sherry Cask Reserve

The new limited edition collection, which is also the first travel retail exclusive from Bushmills, is inspired by the voyages of the SS Bushmills and introduces a range of special cask matured Bushmills Irish Whiskeys.

In 1890 the SS Bushmills, commissioned by then owners The Boyd Brothers, set course for America, travelling as far as Philadelphia and Yokohama, before eventually returning refilled with casks of rum, fortified wine and bourbon – the gateway to new flavour possibilities.

Commenting on the launch, David Phelan, Director of Jose Cuervo Global Travel Retail, said: “The launch marks an exciting phase for Bushmills and demonstrates Jose Cuervo’s commitment to unlocking the potential of this legendary whiskey in the high profile travel retail channel. The Steamship Collection is available now in Belfast, Dublin and London Heathrow, and while it can’t be purchased elsewhere, we hope distribution will extend across the world, just like the voyages of SS Bushmills to the USA, Asia and beyond.”

Bushmills Sherry Cask Reserve from the new Steamship Collection, is now exclusively available from travel retail outlets at Belfast City, Dublin and Heathrow T5 for a RRP of £89.00.

Posted by Steve Rush