Wednesday, March 04, 2015


Brown-Forman has announced the US wide release of its cinnamon flavoured Jack Daniel's Tennessee Fire, following its successful limited trial last year.

Jack Daniel’s Tennessee Fire (35% ABV) is said to bring together the distinctive character of Jack Daniel's Tennessee Whiskey with a red hot cinnamon spice liqueur. Offering fans and new consumers another flavour option, and allowing Jack Daniels’s to continue building on its existing portfolio.

Jack Daniel's announces US wide release of Tennessee Fire

The brand's first flavour variation, Jack Daniel's Tennessee Honey, launched in the spring of 2011 and has since become one of the most popular flavoured spirits in the US.

Commenting on the news, Phil Epps, Group Brand Director of Jack Daniel's, said: "Mr Jack Daniel's himself was a true innovator and always followed his own path. We believe we have developed a product that Jack himself would be proud of and worthy of the name 'Jack Daniel's.' We hope that our many friends around the country will enjoy this new offering."

Jack Daniel's Tennessee Fire will be available across the US from March and will be priced in line with Jack Daniel's Tennessee Honey.

Source: Brown-Foreman