Tuesday, March 03, 2015


Tullamore D.E.W Irish Whiskey, has this week announced that it is teaming up with The Busking Project, an organisation which supports buskers around the world, to launch Busking Unbarred.

Many of the world’s biggest music stars including Ed Sheeran and Beck started their career as buskers, and now Tullamore D.E.W. is celebrating the talent and courageous spirit of a new generation of street musicians with the launch of ‘Busking Unbarred’.

Tullamore D.E.W supports buskers with the launch of Buskers Unbared

Social media and digital music platforms are now allowing buskers to reach wider audiences, the landscape and perceptions of busking have changed dramatically. Busking Unbarred, which launches this week and runs throughout the year, will shine the spotlight on this new era of busking.

Busking Unbarred will see free downloads of tracks by 10 talented buskers from across the UK and Ireland available to consumers purchasing Tullamore D.E.W. in bars across the UK.

The buskers and their music are promoted on the Busking Unbarred website at www.tullamoredew.com/busking and the busker whose track received the most downloads will be rewarded with time in a professional recording studio to create their next album.

Commenting on the news, Nick Broad, Founder of The Busking Project, said: “Busking is the only completely non-exclusive art form, an expression of the human spirit and an act of freedom. It’s the most common way that artists can further their careers, practice their art and do what they love – and yet more and more regulations are being introduced by authorities, which threaten their livelihood. There’s a strong tradition of busking in Irish culture and it’s great to be working with Tullamore D.E.W. on Busking Unbarred to showcase and support some of the UK and Ireland’s greatest busking talents.”

Tullamore D.E.W. will also be bringing buskers and their music to a wider audience by staging a series of Busking Unbarred guerrilla gigs in bars in London, Leeds and Edinburgh, shining the spotlight on musicians who play their songs on the streets.

Source: Steely Fox