Wednesday, August 20, 2014

JIM BEAM HONOURS THE LEGEND BEHIND THE WORLD'S NUMBER ONE BOURBON AND ITS NAMESAKES

In recognition of legendary bourbon distiller Jim Beam's 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world's number one bourbon's historic distillery in Clermont, Kentucky.

"If your name is Jim Beam, then you better get down here," said Fred Noe, Jim Beam's great-grandson and 7th Generation Master Distiller. "We want to meet you and we want to treat you to a special day in honour of a special man."

Fred Noe - Jim Beam's 7th Generation Master Distiller

Fittingly held during National Bourbon Heritage Month and the annual Kentucky Bourbon Festival, this milestone birthday celebration will take place at the Jim Beam American Stillhouse on September 18, 2014. Anyone named James "Jim" Beam who makes the journey to the Jim Beam American Stillhouse in Clermont will be honoured guests and play a special role in the day-long festivities.

According to Noe, the "Jim Beams" will be treated to a VIP distillery tour, including a private BBQ lunch and the honour of helping to unveil a life-size bronze statue of Jim Beam created to commemorate his birthday.

"They're going to get VIP treatment" said Noe. "Because if they have the same name as my great-granddad, they deserve it."

Born in Bardstown, Kentucky in 1864, Beam was the fourth generation family distiller. His great-grandfather, Jacob Beam, founded the family business in the foothills of Kentucky in 1795. After learning the business from his father David. Jim Beam established Jim Beam Bourbon as a national brand after Prohibition and Jim Beam Bourbon is now the world's number one selling bourbon whiskey.

Bourbon enthusiasts unable to make it to Kentucky need not worry. They can still raise a glass and share the Beam family legacy on Facebook at www.facebook.com/jimbeam or @JimBeam on Twitter.

Source: PR Newswire