This latest limited-edition packaging for the worlds biggest selling Irish whiskey, was designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan).
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| Jameson launches its latest collectable limited-edition bottling ahead of St Patrick's Day |
Designed in Heffernan’s signature style, each icon on the label is said to chart the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish.
The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories.
Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.
Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customize their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign. Participating consumers in key markets can also enter into a competition to win their own personalized limited-edition bottle.
Commenting on the news, Brendan Buckley, International Marketing Director at Irish Distillers, said: “We are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle."
This eighth addition to the Jameson collectable limited-edition bottle series, will be available later this month in selected markets; Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and their brand home, Jameson Distillery Bow St. in Dublin, Ireland.
Posted by Steve Rush