Wednesday, June 07, 2017

MGP ANNOUNCES THE LAUNCH OF NEW GEORGE REMUS BOURBON

US drinks producer and distributor MGP, has announced the launch of a new expression from its George Remus bourbon brand.

George Remus Straight Bourbon Whiskey (47% ABV) is a high rye content blend of whiskies, which have been aged for at least four years, and is described by the brand as being smooth and complex.

George Remus Straight Bourbon Whiskey

Launched in 2013, George Remus Whiskey, set out on a mission to reinvent Cincinnati’s lost whiskey heritage through honouring local Prohibition legend George Remus.

George Remus was a Cincinnati lawyer who created one of the most intricate and successful bootlegging operations of the Prohibition era. Known as "King of the Bootleggers," Remus owned many of America's most famous distilleries, and became a multi-millionaire before losing it all.

MGP acquired the George Remus whiskey label in November 2016 from Queen City Whiskey Co. in nearby Cincinnati, and has been building on the brand's local reputation in Ohio and Kentucky.

Commenting on the news, Andrew Mansinne, Vice President of Brands at MGP, said: "We're whiskey lovers and are very proud to offer this updated styling of George Remus Bourbon. This is a complex bourbon whiskey that showcases our signature, high-rye profile and the talent of our distillation team, who have artfully crafted George Remus Bourbon into a beautiful and bold spirit inspired by George Remus' rebellious and entrepreneurial character."

George Remus Straight Bourbon Whiskey, which will be released in the brands new look bottle, will be available from specialist retailers in the US states of Ohio, Kentucky, Indiana, Kansas, Missouri, Wisconsin and Nebraska later this month, for a RRP of $44.99.

Posted by Steve Rush