Beginning with the 2017 Major League Baseball season, Tullamore D.E.W. has entered into an initial three-year relationship with the Red Sox, that includes the opening of a customized in-park bar for games and special events, serving signature Tullamore D.E.W. serves.
|Tullamore D.E.W. named official Irish whiskey of the Boston Red Sox|
The world’s second biggest selling Irish whiskey, will soon take up residence in a brand new Right Field Grandstand bar named Tully Tavern, which has been inspired by the look and feel of the legendary Irish whiskey distillery.
Commenting on the news, Paige Parness, Senior Brand Manager at Tullamore D.E.W. said: “We couldn’t think of a more perfect partner than the Boston Red Sox, whose fans are as loyal to the Sox as ours are to our whiskey. Tullamore D.E.W. is thrilled to have Tully Tavern as a new Boston home base at Fenway Park, one of the city’s most iconic landmarks.”
In 2014, Tullamore D.E.W. was brought back to its roots with the opening of a new distillery in the town of Tullamore, which returned whiskey production to the town 60 years after the original distillery closed its doors.
Posted by Steve Rush