Wednesday, April 05, 2017

JOHNNIE WALKER RERANDS ITS PLATINUM BLENDED SCOTCH WHISKY BOTTLING

Diageo has announced that it has rebranded and relaunched its Johnnie Walker 18 Year Old Platinum blended Scotch whisky.

Johnnie Walker Aged 18 Years (40% ABV) which was created by Master Blender Dr. Jim Beveridge, is a blend comprised of up to 18 different Scotch whiskies, each chosen for their depth of flavour and character.

Johnnie Walker Aged 18 Years


The new rebranded packaging of Johnnie Walker Aged 18 Years, is said to celebrate its credentials as the best 18 Year Old blend, ever made by the world-famous Scotch whisky brand.

Johnnie Walker Aged 18 Years, is described as having intense sweet fruit flavours and aromas, with just a gentle wisp of smokiness, embodying the classic Johnnie Walker style of blending – striking the perfect balance between distillery character and the influence of casks over time.

Commenting on the news, Nick Temperley, Head of Diageo Reserve GB, said: “Johnnie Walker Aged 18 Years is crafted using our unrivalled reserves of mature whiskies. The myriad of flavour is unlike any other, giving this Scotch an unparalleled quality. We know there’s a real consumer demand for 18-year-old whiskies, and hope to see the new name and packaging resonate well with our customers.”

The launch of Johnnie Walker Aged 18 Years, is supported by a short film which follows Jim Beveridge in his pursuit of the ultimate 18 Year Old blended Scotch whisky: https://youtu.be/rWqYaKeKIAE

Johnnie Walker Aged 18 Years, will be available this summer from specialist retailers, for a RRP of £84.00.

Posted by Steve Rush