Chivas Brothers has announced the launch of a new range of ready-to-serve,
whisky-based cocktails, from its Glenlivet Speyside single malt Scotch whisky
brand.
The Glenlivet Twist & Mix Cocktails collection, which
uses ‘first-to-market’ pouring technology, will initially comprise of Old
Fashioned (40% ABV) and New Manhattan (40% ABV) bottlings.
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| The Glenlivet launches new Twist & Mix cocktail range |
The collection is debuting with two of the most popular whisky cocktails and is said to be offering convenience without sacrificing quality. As consumers continue to seek high quality, fresh tasting cocktails at-home, the brand is seeking to provide the modern whisky drinker with a premium at-home offering.
Maintaining the flavour profiles of the beloved classics,
the silky taste of the Old Fashioned is achieved with the tasting notes of
orange, nutmeg and cinnamon, while the New Manhattan is a testament to the
timeless classic featuring notes of cherry and ginger.
The Glenlivet Twist & Mix Cocktails collection, which
uses patented Vessl closure and mixing technology, are ready-to-serve with
three simple steps: twist the cap, watch it mix, and pour over ice to share and
enjoy.
The range follows on from the 2019 launch of The Glenlivet
Cocktail Capsule Collection, which turned the idea and format of ready-to-drink
cocktails on their head by enabling consumers to experience glassless single
malt cocktails served in an innovative sea-alginate based sphere.
Commenting on the news, Johan Radojewski, Vice President
Marketing - Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA, said: "The
launch of The Glenlivet Twist & Mix Cocktails is the latest example of The
Glenlivet leading the category in modernizing single malt scotch whisky. With
this new innovative product, we are inspiring people to enjoy single malt
scotch whisky on more occasions and providing a solution to meet consumer
demand for high quality, freshly mixed cocktails that are easy to serve and
enjoy with friends and family."
The Glenlivet Twist & Mix Old Fashioned and New
Manhattan, will initially be available later this month from specialist retailers
in the US, for a RRP of $21.99 each.
Posted by Steve Rush