Tuesday, August 08, 2023


Chivas Brothers has announced the launch of a new range of ready-to-serve, whisky-based cocktails, from its Glenlivet Speyside single malt Scotch whisky brand.

The Glenlivet Twist & Mix Cocktails collection, which uses ‘first-to-market’ pouring technology, will initially comprise of Old Fashioned (40% ABV) and New Manhattan (40% ABV) bottlings.

The Glenlivet launches new Twist & Mix cocktail range

The collection is debuting with two of the most popular whisky cocktails and is said to be offering convenience without sacrificing quality. As consumers continue to seek high quality, fresh tasting cocktails at-home, the brand is seeking to provide the modern whisky drinker with a premium at-home offering.

Maintaining the flavour profiles of the beloved classics, the silky taste of the Old Fashioned is achieved with the tasting notes of orange, nutmeg and cinnamon, while the New Manhattan is a testament to the timeless classic featuring notes of cherry and ginger.

The Glenlivet Twist & Mix Cocktails collection, which uses patented Vessl closure and mixing technology, are ready-to-serve with three simple steps: twist the cap, watch it mix, and pour over ice to share and enjoy.

The range follows on from the 2019 launch of The Glenlivet Cocktail Capsule Collection, which turned the idea and format of ready-to-drink cocktails on their head by enabling consumers to experience glassless single malt cocktails served in an innovative sea-alginate based sphere.

Commenting on the news, Johan Radojewski, Vice President Marketing - Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA, said: "The launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky. With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family."

The Glenlivet Twist & Mix Old Fashioned and New Manhattan, will initially be available later this month from specialist retailers in the US, for a RRP of $21.99 each.

Posted by Steve Rush