Chivas Brothers, has today announced the launch of a new
limited-edition bottle of its Chivas 12 Year Old blended Scotch whisky, in
partnership with the multi-award-winning British rapper Steflon Don.
Chivas 12 x Stefflon Don (40% abv) has been launched as part of the Chivas ‘I Rise, We
Rise’ campaign, which aims to inspire the next generation of Scotch drinkers
from around the globe.
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| Chivas launches limited-edition bottle in partnership with Steflon Don |
Inspired by the rapper’s highly anticipated debut album ‘Island 54’, the limited edition Chivas 12 x Stefflon Don updates Chivas 12 Year Old’s iconic design with a tropical twist that reflects the album’s island theme.
Palm tree illustrations in splashes of bold blue and hot
pink are complemented by legendary Chivas gold across the design, uniting the
artist’s trademark energy with the Scotch whisky’s bold style. The design is
completed with the addition of the rapper’s signature in a striking neon font.
The limited-edition bottle, is the latest move in the
ongoing partnership between Chivas and Stefflon Don, with more activity to be
unveiled in the coming months.
Commenting on the launch, Stefflon Don, said: “Everyone
knows I’m a fan of Chivas, so I’m glad the news is finally out there that we’ve
teamed up to drop our own bottle inspired by my new album. Island 54 is a
celebration of the diverse cultures and artists that inspired me on my journey,
and this is what our collab is about. It’s more than just whisky and music,
it’s about us sharing the same ethos around working together to carve your own
path to success and celebrating the melting pot of cultural influences that
inspire us to create something unique. The design is also pure summer vibes -
the label, the colours, the artwork – everything about it is a true work of art
and only the start of our journey – watch this space!”
The Chivas 12 x Stefflon Don bottle, will be available from
specialist retailers, from August 15th, for a RRP of £32.80.
Posted by Steve Rush