Tuesday, June 07, 2022

SLIABH LIAG DISTILLERS ANNOUNCES NEW CROWDFUNDING CAMPAIGN

Sliabh Liag Distillers, has announced plans to raise €2 million in crowdfunding, to help accelerate its growth and next phase of development.

This latest news follows major investment by Asahi Group Holdings Ltd, and its first round of crowdfunding in 2020, which enabled the company to build the Ardara Distillery in Donegal.

Sliabh Liag Distillers announces new crowdfunding campaign 

Since launching, the company which is the first legal distiller in Ireland’s north-west for 175 years, has increased its global footprint to 40 countries, including the launch of its Silkie range in 41 states across the USA

Sales volumes for all the Sliabh Liag Distillers’ brands – Silkie Irish Whiskeys, An Dúlamán Gin and Assaranca Vodka – were buoyant during the pandemic period, growing by 166% across 2021, despite the economic turndown.

Sliabh Liag Distillers (pronounced sleeve league) is now seeking to maximise the future opportunities afforded to well-structured and forward-thinking distillers as the Irish whiskey category is expected to double to almost 25 million cases by the end of the decade.

Commenting on the news, James Doherty, Managing Director of Sliabh Liag Distillers, said: “The world is once again waking up to Ireland’s whiskey prestige and demand for our style of soft drinking, hard spirits is growing fast. The role of a smoky spirit is vital in this renaissance, and now is the time to lay down stocks to fully capitalise on the opportunity ahead. The demand we anticipate in the coming years means we need to invest in boosting our production capacity now to ensure we can bring as much of Donegal’s whiskey to the world as we can when demand should be at its highest.  We know Donegal’s reputation is rapidly on the up, to which any of the rising numbers of tourists to our dramatic section of the Wild Atlantic Way will testify.”

The new Crowdcube campaign will launch on Monday June 20th, and will run for four weeks. Pre-registration opened on Monday June 6th via: sliabhliagdistillers.com. 


Posted by Steve Rush