The Loch Lomond Group, has announced a packaging refresh for
its Campbeltown based Glen Scotia single malt Scotch whisky range.
As part of the refresh, Glen Scotia's full core range packaging has
been redesigned, as well as the introduction of a new bottle design for its
standard and premium ranges.
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| Glen Scotia unveils new packaging refresh |
The updated designs represent a significant investment for the business as it looks to further drive sales and recruit more consumers from around the world to experience the exceptional whisky making craftsmanship of Campbeltown.
With a history dating back to 1832, the refresh is also a
further opportunity for consumers to unpack Glen Scotia’s history in the town
once known as the ‘Victorian whisky capital of the world’. Each expression will
be wrapped in luxury labelling detailing icons of heritage, master distiller
notes, and each expression’s unique place in the prized portfolio.
In the 18th century, Campbeltown was home to over 30
distilleries yet today, Glen Scotia is one of only three enduring distilleries
in the coastal region. Through a programme of continued investment and local
effort, the distillery has gained deserved international attention, allowing
the potential of the town to be realised once again.
Commenting on the news, Colin Matthews, CEO of The Loch
Lomond Group, said: “The Glen Scotia distillery is at the forefront of
Campbeltown’s renaissance – showcasing the town’s rich whisky heritage, guiding
the way for others to follow, and now putting the town and Glen Scotia back to
the very centre of attention on the world’s whisky map. It has been made
possible by our team’s knowledge, dedication, craftsmanship and determination,
and we are very excited to take this stunning new packaging to the world.”
Back in March, Glen Scotia launched its oldest expression to
date; a 46 Year Old single malt Scotch whisky, initially matured in refill
bourbon casks for 36 years, before being re-casked in first-fill bourbon casks
in 2011.
Posted by Steve Rush