Wednesday, August 25, 2021

JACK DANIEL'S LAUNCHES NEW 10 YEAR OLD BOTTLING

Jack Daniel’s, has announced the launch of a new 10 Year Old expression, it’s first age-stated bottling in over 100 years.

Jack Daniel’s 10 Year Old (48.5% ABV) has been produced using barrels of the brands Old No. 7 Tennessee Whiskey, which were relocated throughout their barrelhouse to extend the ageing process.

Jack Daniel's 10 Year Old

Jack Daniel’s 10 Year Old, which will be an annual limited-edition, celebrates the modern whiskey-making expertise of the Jack Daniel Distillery, while paying tribute to the brand’s past.

This latest release from the Lynchburg, Tennessee based distillery, is said to deliver notes of dry fig, raisin, butterscotch, spice and tobacco.

Commenting on the news, Chris Fletcher, Jack Daniel’s Master Distiller, said: “Over the last decade, we’ve been experimenting to craft a product that would properly honor the whiskey Jack Daniel was bottling at the end of the 1800’s. All of us at the Jack Daniel Distillery are thrilled to release an age-stated whiskey for the first time in over 100 years to be enjoyed by all. This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel’s Tennessee Whiskey around the world. This 10-year-old whiskey celebrates our modern-day whiskey making, while also paying tribute to our founder and history. It is a special time for us all.”

Jack Daniel’s 10 Year Old, will be available next month in the US, for a RRP of $70.00 - 750ml.

 

Posted Steve Rush