The Famous Grouse, has today announced a partnership with
the Royal Society for the Protection of Birds, to restore 300 hectares of
Scotland’s natural landscape in Abernethy.
The blended Scotch whisky brand, will fund the three-year
project, which aims to help restore the natural landscape of the region and
promote biodiversity through woodland expansion and peatland restoration in
collaboration with RSPB Scotland.
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| The Famous Grouse launches partnership with the RSPB |
The project follows on from a decade-long funding partnership that has helped restore the native habitat of the rare black grouse. This successful collaboration saw a 30% increase in black grouse across the RSPB reserves that received funding from the start of the partnership in 2008.
According to the RSPB, approximately half of all peatland
habitats in Scotland are damaged to some degree, leading to it drying out over
time and releasing carbon into the atmosphere. The re-profiling of the land
during the project will help to restore the peatland to its natural condition,
mitigating damage caused by over-grazing and draining.
Commenting on the news, Joakim Leijon, Global Brand
Controller for The Famous Grouse, said: “We’re so excited to embark on this new
project with the RSPB, as we strive to protect the natural landscape of the
Abernethy region through extensive re-naturalisation work over the course of
the next three years. Project Abernethy completely aligns with our values of
protecting what we see as Grouse country as we strive to protect our
surrounding environment.”
Through regeneration of the natural environment, the project
will also seek to improve the biodiversity of the species that live there. 5000
different species can be found within Abernethy, including the Red Grouse after
which the brand was named.
Posted by Steve Rush