Brown-Forman, has announced that it will now directly distribute the entirety of its drinks portfolio in the UK.
Brown-Forman’s current distribution arrangement with premium
brand distributor Mangrove UK, will expire on May 1st.
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| Brown-Forman announces changes to its UK distribution |
Up until now, Mangrove UK, have been responsible for distributing Brown-Forman’s BenRiach, GlenDronach and Glenglassaugh Scotch whisky brands, along with its Old Forester Kentucky bourbon and a number of tequila brands.
Commenting on the news, Jeremy Shepherd, Brown-Forman UK Vice
President and General Manager, said: “We would like to thank Mangrove UK for
their work and valued contribution to helping build our premium Scotch whisky,
tequila, and Old Forester brands in the UK. We are pleased with the growth
these brands have achieved and the foundation Mangrove UK has helped build with
consumers and customers. By having all Brown-Forman brands in the same
distribution organization, we believe we will further drive the growth and
development of our entire portfolio of brands across the country.”
Having established its own distribution company in the UK in
May 2020, Brown-Forman have already been distributing their Jack Daniel’s family
of brands, Woodford Reserve, Chambord and other brands throughout the UK.
Posted by Steve Rush