Diageo, has announced the launch of two Chinese New Year
limited-edition bottlings, from its Johnnie Walker blended Scotch whisky range.
The two new limited-editions, are comprised of a first-of-a-kind
John Walker & Sons King George V limited edition and a specially illustrated
Johnnie Walker Blue Label bottling.
Johnnie Walker launches two Chinese New Year limited-edition bottlings |
John Walker & Sons King George V Chinese New Year limited-edition, is said to be a rare combination of whiskies, including that from the now silent Port Ellen distillery, which was originally crafted to celebrate the first Royal Warrant granted to Johnnie Walker to supply Scotch whisky to the British Royal Household in 1934.
The bottle of this first ever John Walker & Sons King
George V limited-edition, comes with bespoke artwork, which is said to be a
modern take on traditional Chinese patterns and designs, inspired by Asian
couture.
Continuing its history of Chinese New Year releases, which celebrate
the Zodiac sign of each year, the design of this latest Johnnie Walker Blue
Label Chinese New Year limited-edition, was designed by award-winning Chinese
artist Shirley Gong.
The illustrations on the Johnnie Walker Blue Label Chinese
New Year limited-edition, features an ox, which is honoured for its majesty as
a symbol of prosperity and growth, poised high above mountain clouds
representing longevity.
Commenting on the news, Julie Bramham, Johnnie Walker Global
Brand Director, said: “The wonderful illustrations on the new John Walker &
Sons King George V limited edition is a fitting tribute to this exquisite
whisky. The noble dragon of Chinese mythology soaring high above an incredible
vista, nods aptly to this whisky’s royal heritage. We’re delighted to see it
added to our Chinese New Year offering, along with a new limited edition of the
iconic Johnnie Walker Blue Label.”
The new John Walker & Sons King George V Chinese New
Year limited edition and Johnnie Walker Blue Label Chinese New Year limited
edition, will be available later this month from specialist retailers, for the
respective RRP’s of £400.00 and £200.00.
Posted by Steve Rush