Diageo, has announced the launch of two Chinese New Year limited-edition bottlings, from its Johnnie Walker blended Scotch whisky range.
The two new limited-editions, are comprised of a first-of-a-kind John Walker & Sons King George V limited edition and a specially illustrated Johnnie Walker Blue Label bottling.
|Johnnie Walker launches two Chinese New Year limited-edition bottlings|
John Walker & Sons King George V Chinese New Year limited-edition, is said to be a rare combination of whiskies, including that from the now silent Port Ellen distillery, which was originally crafted to celebrate the first Royal Warrant granted to Johnnie Walker to supply Scotch whisky to the British Royal Household in 1934.
The bottle of this first ever John Walker & Sons King George V limited-edition, comes with bespoke artwork, which is said to be a modern take on traditional Chinese patterns and designs, inspired by Asian couture.
Continuing its history of Chinese New Year releases, which celebrate the Zodiac sign of each year, the design of this latest Johnnie Walker Blue Label Chinese New Year limited-edition, was designed by award-winning Chinese artist Shirley Gong.
The illustrations on the Johnnie Walker Blue Label Chinese New Year limited-edition, features an ox, which is honoured for its majesty as a symbol of prosperity and growth, poised high above mountain clouds representing longevity.
Commenting on the news, Julie Bramham, Johnnie Walker Global Brand Director, said: “The wonderful illustrations on the new John Walker & Sons King George V limited edition is a fitting tribute to this exquisite whisky. The noble dragon of Chinese mythology soaring high above an incredible vista, nods aptly to this whisky’s royal heritage. We’re delighted to see it added to our Chinese New Year offering, along with a new limited edition of the iconic Johnnie Walker Blue Label.”
The new John Walker & Sons King George V Chinese New Year limited edition and Johnnie Walker Blue Label Chinese New Year limited edition, will be available later this month from specialist retailers, for the respective RRP’s of £400.00 and £200.00.
Posted by Steve Rush