Tuesday, September 01, 2020


Lux Row Distillers, has announced the launch of its second limited-edition Rebel Yell cask finish release, which will be available exclusively in the UK and select European markets.

Rebel Yell Cognac Cask Finish (45% ABV) is a Kentucky Straight Bourbon, which has been aged for at least four years in American oak barrels and finished in cognac casks for a further six months.

Rebel Yell Cognac Cask Finish

This latest release which follows on from last year’s Rebel Yell French Oak Finish, is said to deliver notes of oak and dark berries on the nose, followed by notes of caramel, toasted sugar and raisins on the palate.

Rebel Yell Cognac Cask Finish, is the second bourbon from the Bardstown, Kentucky based brand, not to be released in its US homeland, and aimed solely at its growing European market. Parent company Luxco saw its European sales rise by 22% in value last year.

Commenting on the news, John Rempe, said: “Secondary finishing is having a huge renaissance in the bourbon category, as it really appeals to consumers who typically value age statements and vintages in spirits. This is particularly true in the UK and Europe, where a secondary finish in bourbon is regarded as a yardstick for creative and complex flavours that must be tasted and savoured.”

He went onto say: “Last year’s special finish of Rebel Yell was a bit of an experiment to test demand amongst the brand’s European fanbase and to reward their loyalty. It proved such a hit that it inspired us to create this year’s cognac finish.”

He concluded by saying: “The challenge for us was to create another limited edition Rebel Yell that was distinctly different to the spicy, chocolate and ginger taste of the French Oak in 2019. The cognac casks really do give the bourbon a completely different character, with the subtle taste of raisins setting this year’s release apart.”

Rebel Yell Cognac Cask Finish, will initially be available in the UK later this month, before rolling out in Italy, Germany, Netherlands, France and Switzerland. RRP: £34.00.

Posted by Steve Rush