Ian Macleod Distillers, has today announced a brand and packaging refresh, for its Glengoyne single malt Scotch whisky range, along with the launch of two new expressions.
Taking inspiration from the distillery’s unhurried and uncompromising approach to whisky-making, the brand refresh is said to underline Glengoyne’s unique relationship with time, as well as its commitment to sustainability and the future.
|Glengoyne announces brand and packaging refresh|
The new packaging, which is 100% recyclable and locally sourced, features subtle design cues inspired by the distillery’s unique connection to time. It also features an updated illustration of its namesake goose.
In addition to the brand and packaging refresh, the Highland base distillery has announced the launch of a two new expressions; Glengoyne Legacy Series: Chapter Two (48% ABV) matured in a combination of first-fill bourbon casks and refill sherry casks, and Glengoyne Cask Strength Batch No. 008 (59.2% ABV) matured in first-fill European and American oak Oloroso sherry casks, refill casks and bourbon barrels.
Commenting on the news, Katy Muggeridge, Senior Brand Manager for Glengoyne, said: “Glengoyne has always chosen to take its time to do things the right way - for every minute other whiskies spend in their stills, ours spends three, all in the name of outstanding fruity flavour. This is the Glengoyne way and it’s why the same appreciation of time has gone into this rebrand. As one of Scotland’s greenest distilleries, it was extremely important to us that our commitment to sustainability was reflected in the new packaging, as well as giving us a platform to better connect our customers to the unique processes and people behind our award-winning whisky.”
Glengoyne Legacy Series: Chapter Two and Glengoyne Cask Strength Batch No. 008, will be available later this month from specialist retailers. RRP’s (tbc).
Posted by Steve Rush