The Benriach Distillery, has today announced a brand and packaging refresh, along with a new range of single malt Scotch whiskies.
The new packaging is said to take its inspiration from the first Benriach single malt, released over two decades ago.
|Benriach launches new expressions as part of brand refresh|
Known for its long-standing tradition of distilling classic, peated and triple distilled whisky and an eclectic cask inventory sourced from around the world, the new whisky portfolio has been created by Benriach Master Blender Dr. Rachel Barrie and her team.
In addition to the new Benriach ‘The Original Ten’, the core range will be comprised by ‘The Smoky Ten’, ‘The Twelve’ and ‘The Smoky Twelve’ expressions.
The new range from the Speyside based distillery, will also include a premium selection of Twenty One, Twenty Five and Thirty Year Old Single Malt bottlings.
Benriach, will also continue its Cask Edition Programme, and will continue to offer a travel retail collection featuring the Triple Distilled, as well as Quarter Cask and Smoky Quarter Cask expressions.
Commenting on the news, Dr Rachel Barrie, Benriach Master Blender, said: “The new range perfectly marries tradition and innovation that is central to Benriach’s story. Inspired by the 1994 bottling of the Original Ten, with its fruit-laden complexity and smooth, rounded taste, the new range re-imagines the 1898 origins of Benriach, brought to life in the 21st century through fusing distilling styles with extraordinary casks.”
She went onto say: “In the new Original Ten, a more richly flavoured, rounded malt character might be discerned, whilst The Twelve balances richly sherried malt with added layers of fruit complexity, reaching a pinnacle at twelve years old. The new Smoky Ten and Smoky Twelve explore the sweet smokiness of Benriach, enriched through innovative combinations of rum, virgin oak and marsala casks interwoven with more traditional bourbon and sherry.”
The new Benriach range, will be rolling out globally later this month. RRP’s (tbc).
Posted by Steve Rush