Crabbie’s Yardhead (40% ABV) is a non-age stated single malt, which takes its name from the site of the original maturation warehouses in Leith, Edinburgh used by John Crabbie & Co from 1822.
The Crabbie name has been associated with Scotch whisky for over 200 years and the founder John Crabbie is recognised as one of the pioneers of the industry that has grown to be Scotland’s largest export.
His success was founded on changing the way whisky was produced and consumed, and in doing so he made Scotch whisky a drink that could be enjoyed by everyone. He experimented in blending whiskies together to improve their taste profile and he created the Whisky Mac, probably the first ever whisky cocktail, and also the legendary Hot Toddy.
Described by Managing Director David Brown, as the company’s most significant release to date, Crabbie’s Yardhead, is aimed squarely at the growing sector of young spirits drinkers who want to do more with whisky than just sip it.
Commenting on the launch David Brown, said: “Crabbie’s Yardhead is a single malt that is made for mixing. We want to encourage consumers to look at single malt differently, and for bar staff to use their skills to develop new ways of using single malt in long drinks and in cocktails”.
Crabbie’s Yardhead, will be available later this month from specialist retailers, for a RRP of £26.00.
Posted by Steve Rush