Wednesday, August 08, 2018


Pernod Ricard, has today announced that its Chivas blended Scotch whisky brand, will be the official spirits partner of Manchester United football club, as part of a three-year deal.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better in life, football and Scotch.

Chivas announced as the official spirits partner of Manchester United

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team.

Filmed in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Commenting on the news, Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, said: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together - from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

You can watch the Chivas x Manchester United ‘Blended is Better’ film by clicking here

Posted by Steve Rush