Tuesday, May 01, 2018


Diageo, has today announced the launch of a new expression, from its Singleton single malt Scotch whisky brand.

The Singleton Malt Master’s Selection (40% ABV) is said to offer a more delicate, slightly sweeter take on the classic Speyside style used in the Singleton of Dufftown 12 Year Old, with a greater proportion of refill wood allowing its sweet, yet refined distillery character to shine through.
The Singleton Malt Master's Selection

To celebrate the launch of The Singleton Malt Master’s Selection, Diageo has also announced that the whole Singleton core range has been given a packaging refresh. The new packaging, which takes its inspiration from a 19th century hip flask blown from blue glass, includes the batch number and the Master Blenders signature.

Commenting on the launch, Nick Temperley, Head of Diageo Reserve GB, said: “The Singleton Malt Master’s Selection is an exciting new addition to the Singleton range. Consumers are becoming more knowledgeable, they’re looking for new liquids to try and are genuinely interested in craftsmanship. And the trade are itching to experiment with new liquids. The Singleton Malt Master’s Selection with its sweeter notes and delicate flavour will appeal to those new to the category whilst still complementing the collection – sitting well with our existing fans and loyal whisky drinkers.’’

He went onto say: “We’ve seen the premium malt whisky category grow by 9.9% in volume and 6.5% in value and I predict it’s going to be a good year for malts. The rebrand of the 12, 15 and 18 year old will also create a strong standout for the collection on-shelf and we are excited that we’ve been able to develop a look and feel for the packaging that is just as good as the liquids inside. I’m confident the new selection will do well and we look forward to hearing the feedback from the trade.”

The Singleton of Dufftown Malt Master’s Selection, will be available later this month from specialist retailers, for a RRP of £30.00.

Posted by Steve Rush