Red Door Gin, which has been named after the distillery’s distinctive red doors, is planned to launch later this summer.
|Benromach's Managing Director: Ewan Mackintosh|
Work is now underway at the distillery site in Forres, to refurbish the former malt barn with the installation of a new gin still and visitor experience to tell the story of Red Door Gin and the personalities who craft it.
Commenting on the news, Ewen Mackintosh, Benromach’s Managing Director, said: “Announcing our intention to distil gin is part of our long-term plan to grow our business beyond whisky into new spirit categories. We have been closely monitoring the success of the gin market for several years and, with growth predicted to continue, we feel confident that we can bring a unique and exciting new product to spirits drinkers eager for a brand with heritage and authenticity".
He went onto say: “As a company with international routes to markets already in place, we are looking forward to working with our existing trade customers to add Red Door Gin to the portfolio of Benromach whisky expressions they currently offer. Distilling gin is a clear progression for our business and will allow our existing consumers to explore a different spirit category. We will also be engaging with new consumers who are looking for the reassurance that their gin has been lovingly handmade by our dedicated team of distillers.”
The Benromach Distillery, attracts more than 13,000 visitors annually. The brand hopes that the addition of a new gin visitor experience, will attract an additional 10,000 visitors a year.
Posted by Steve Rush