Tuesday, September 01, 2015


William Grant & Sons has completed the packaging refresh of its Glenfiddich core range single malt whiskies, with a new distinctive pack design for its 12 and 15 Year Old bottlings.

The new Glenfiddich 12 and 15 Year Old bottles feature a more confident and dominant Stag and feature product information presented on a cream band which is said to be more representative of the category.

The refreshed Glenfiddich 15 Year Old

The bottles are presented in premium presentation boxes, embossed with the instantly recognisable Glenfiddich gold stag and finished with gold foil detail.

Commenting on the refresh, Sarah Harding, Senior Brand Manager at Glenfiddich said: “This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range. Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award winning liquid. The prestigious new look will hopefully capture and reflect our whisky making credentials and the brand’s authenticity and family heritage.”

The newly packaged Glenfiddich 12 and 15 Year Old bottlings will be available later this month, and will joined on the shelves by Glenfiddich’s 18 Year Old which was redesigned in November 2014.

Posted by Steve Rush