Wednesday, August 05, 2015


Campari has announced the launch of Wild Turkey’s oldest expression to date, its first release since the appointment of Eddie Russell as Master Distiller in January.

Wild Turkey Master’s Keep (43.4% ABV) is a limited edition 17 Year Old bourbon, that heralds the next chapter of an extraordinary distilling family’s history. After 34 years perfecting his trade, Eddie joined his father, Jimmy Russell, at the helm of Wild Turkey, making them the only father and son master distilling duo in the industry with an amazing 95 years of whiskey making experience.

Wild Turkey Master's Keep - 17 Year Old Bourbon

The story of Master’s Keep begins in 1997, when Wild Turkey had a surplus of bourbon and no available warehouse space. A friend at another distillery offered his empty stone warehouses, but Eddie knew these would age the bourbon differently than the wooden warehouses at Wild Turkey.

He decided to take a chance and experiment a little, and so the barrels spent several years in stone warehouses before eventually coming back to Wild Turkey’s wooden ones. Then after 17 years and 200 miles, Eddie felt these traveling barrels had reached their peak flavour.

Master’s Keep is said to be delicate yet distinctly Wild Turkey all the way, with a smooth and silky introduction that transforms into caramel, vanilla sweetness and finishes with a satisfying burst of spice and oak.

Commenting on the new release, Eddie Russell, said: “Master’s Keep is the result of a lot of experimentation, patience and faith. The sweet spot for bourbon aging is usually between 8-12 years because older bourbons tend to become too woody or spicy from sitting too long in the barrel. What I was able to do with Master’s Keep was retain the bourbon’s rich caramel and vanilla flavours by aging the barrels in both stone and wood warehouses, sampling from them every few months to decide their next move.”

Packaged in a distinguished bottle that reflects the craftsmanship and passion that went into the bourbon itself, Wild Turkey Master’s Keep will be available across the US later this month for a RRP of $150.00.

Posted by Steve Rush