Wednesday, May 13, 2015


Diageo has announced the release of two exclusive and limited Johnnie Walker Blue Label, City Edition bottles which are said to capture the essence of London and Edinburgh.

Designed to take consumers on a journey through the streets of London and celebrate the global capital of luxury, the Johnnie Walker Blue Label London Edition bottle features a golden cityscape. The design includes iconic landmarks such as Big Ben, the Gherkin, Nelson’s Column and Tower Bridge.

Johnnie Walker Blue Label - London and Edinburgh City Editions

The Johnnie Walker Blue Label Edinburgh Edition bottle has been created to capture the essence of the historic city set in the heart of Scotland, the homeland of both the brand and Scotch whisky. The design creates a sweeping, spiral flow from the peak of Edinburgh Castle, including national treasures such as the Scott Monument and the Duke of Wellington alongside the city’s cobbled streets and walls.

Commenting on the new limited City Edition bottles, Nick Temperley, Head of Diageo Reserve GB, said: “Consumers are constantly looking for innovative products and gifts, and the launch of the City Edition bottles provides them with the luxury liquid they know and love whilst offering an added value of exclusivity and craft. Stocking these striking Johnnie Walker Blue Label bottles will provide a truly special gift for anyone that wants to celebrate the city in which they live or have visited.”

Limited to just 4,000 bottles, the Johnnie Walker Blue Label London and Edinburgh City Editions are now available from specialist retailers in the UK for a RRP of £199.00.

Source: Diageo