‘What’s Your Whisky’ uses Artificial Intelligence and Machine Learning to analyse a user’s personal flavour preferences and matches them with a single malt whisky that the AI thinks they will love.
 |
| Diageo launches new AI whisky selector |
The latest digital innovation from Diageo, which can be accessed via any mobile or internet-connected device, asks consumers eleven questions to understand their individual flavour preferences.
Then using Artificial Intelligence and Machine Learning technologies, ‘What’s Your Whisky’ analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal “Flavour Print” and recommend a single malt whose flavour profile most closely matches the user’s.
Commenting on the news, Dr Adeline Koay, Principal Scientist, Research and Development for Diageo said: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”
‘What’s Your Whisky’ is now available in 6 languages and can be accessed via: whatsyourwhisky.com
Posted by Steve Rush