As the market for high-quality spirits with provenance grows, Tullibardine, Edinburgh Gin, and Valt Vodka, have announce they'll be launching three new products with Asda, in contracts worth over £300,000.
|Scottish distillers sign £300K supply deal with Asda|
Tullibardine has secured an exclusive deal with the UK supermarket chain to launch their new sherry finished Highland single malt, which will be available in 50 of the company’s stores across the country. The new deal comes off the back of a major investment in the Perthshire distillery to introduce a new warehouse, bottling plant and visitors centre.
Commenting on the news, Heather Turnbull, Regional Buyer for Asda Scotland, said: “With sales of gin predicted to reach over £1bn by the end of 2016 and the whisky and vodka sectors continuing to perform well, it’s clear that consumers’ taste palates are becoming increasingly sophisticated. By launching equally sophisticated spirits such as Tullibardine, Valt and Edinburgh Gin in Asda stores across Scotland, it will now mean that more consumers than ever before can enjoy a truly Scottish drinking experience.”
The new follows on from Asda’s recent craft beer deal with 13 brewers worth £800,000, which will now allow the company to offer its consumers its biggest ever range of home-grown Scottish alcohol offerings.
Posted by Steve Rush