The partnership will mean William Grant & Sons portfolio of premium brands including Grant’s and Glenfiddich whisky will have exclusive pouring rights at all Rugby World Cup 2015 stadiums.
Grant & Sons named official spirits & champagne|
provider of the 2015 Rugby World Cup
This is the first time that family owned, independent distiller William Grant & Sons has partnered with Rugby’s showcase event, due to take place between September 18th and October 31st 2015. The Tournament brings together 20 nations, participating in 48 matches, across 13 stadiums.
During the Rugby World Cup, William Grant & Sons brands will also be undertaking a range of activities to engage fans and will be offering once in a lifetime opportunities to attend matches.
Commenting on the news, Gary Keogh, Marketing Director at William Grant & Sons UK said: “We are incredibly excited about our association with Rugby World Cup 2015. This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”
With England 2015 on track to be the biggest and most viewed Rugby World Cup to date, engaging new and existing audiences, this showcase event is set to deliver an unparalleled platform to project the sport, its unifying values and the William Grant & Sons portfolio of brands.
Source: William Grant & Sons