Wednesday, June 19, 2024


The Suntory Global Spirits owned Jim Beam, has announced the relaunch of its Black bourbon bottling.

Jim Beam Black 7 Year Old (45% ABV) is a Kentucky Straight Bourbon, which has been crafted under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe.

Jim Beam Black 7 Year Old

This latest Jim Beam Black release, which follows on from their discontinued 8 Year Old and non-age-stated iterations, is said to deliver notes of caramel, vanilla and rich oak.

Jim Beam Black 7 Year Old, comes presented in updated packaging, which according to the brand signals a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

Commenting on the launch, Master Distillers Fred and Freddie Noe, said: "Jim Beam Black is the culmination of our family's dedication to crafting the finest bourbon. With each sip, you're experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries. We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It's a testament to our commitment to quality and craftsmanship."

Jim Beam Black 7 Year Old, is now available in the US, from selected retailers, for a RRP of $24.99.


Posted by Steve Rush