The Powerscourt Distillery in County Wicklow, has
announced that its Fercullen Irish Whiskey brand will be launching in the US, thanks
to a new distribution deal with Zamora Company USA.
In addition to brands flagship blended small batch Fercullen
Falls release, the deal will also see Fercullen Single Malt, Fercullen 15 Year-Old
and Fercullen 21 Year-Old Single Malt, launching in the U.S.
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| Fercullen Irish whiskey to launch in the US |
Irish whiskey is one of the fastest-growing spirits categories in the U.S., projected to increase in volume by +67% from 2021 to 2026, according to IWSR Drinks Market Analysis. Zamora Company USA will import, sell, and market Fercullen in the US.
Powerscourt Distillery's founding Master Distiller Noel
Sweeney is the longest practicing and most decorated distiller in Ireland,
responsible for more independent brands of Irish whiskey than any other
distiller in the country. Fercullen's Head Distiller and Blender Paul Corbett
was also recently awarded Master Distiller/Blender of the Year at the 2023
Icons of Whisky Ireland Awards, and the Powerscourt Distillery won in the
Visitor Attraction of the Year category.
Commenting on the news, Ryan Stapleton, Powerscourt
Distillery's Global Head of Sales, said: "The USA is the largest market
for Irish whiskey sales globally, representing 41% of global market share in
2021. We at the Powerscourt Distillery have waited until the right time and
crucially finding the right partner before we launched Fercullen Irish Whiskey
into the U.S. market and we are in a great position to appoint Zamora Company USA
as our national importers. We look forward to bringing our core Fercullen and
limited release Irish whiskeys to the USA in 2023 and working closely with the
excellent team at Zamora Company USA in the years to come."
The Fercullen Irish whiskey range, will be available in the
coming months from specialist retailers in the US, including Southern Glazer's
Wine & Spirits.
Posted by Steve Rush