Diageo, has announced that it has acquired the Waco, Texas based
craft distiller Balcones, for an undisclosed sum.
Founded in 2008, Balcones has gone on to be one of the
leading producers of American single malt whisky in the United States.
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| Diageo acquires Balcones |
Balcones embraces Texas’ intense heat as well as its temperature fluctuations to create whiskies with differentiated flavours. The team also leverages distinctive high quality, and often locally sourced, original ingredients, including Texas-grown malted barley and roasted blue corn, to produce a range of highly decorated whiskies.
Commenting on the news, Greg Allen, Chairman of Balcones
Distilling, said: “Balcones started with an idea driven by an innovative spirit
and passion to create something original and authentic in the heart of Texas.
Now, we couldn’t be prouder to have created these award-winning American Single
Malt and Texas whiskies, but also to have helped initiate an exciting new era
of whisk(e)y in Texas. We are thrilled that Diageo shares our belief in its
potential and we look forward to seeing Diageo bring Balcones’ incredible
whiskies to more consumers.”
The super-premium whisky market has seen consistent volume
growth in the US over the recent years, with an annual growth rate of 13.3%
from 2016 to 2021. American single malt whisky has been a key driver with an
increase of 18.2% over the same period.
Posted by Steve Rush