Tuesday, May 17, 2022


In response to extraordinary consumer demand for English whiskies, today sees the launch of the English Whisky Guild (EWG).

As the global market for whisky continues its soaring growth, with a projected increase in value from $60bn to $108bn over the next decade, the EWG has launched with a vision of showcasing and protecting the quality and diversity of the now numerous, unique whiskies that are crafted in England.

English whisky distilleries collaborate to form the English Whisky Guild

There are now 40 whisky distilleries spanning England, from the tip of the south-west to the furthest north-eastern edge, at all stages of development; some just getting started, the oldest of which has been distilling for nearly 20 years.

Currently composed of 15 founder members, who are all distilling spirit at a wide variety of production scales, the first step of the EWG has been to submit a Geographical Indicator (‘GI’) to DEFRA. The GI will legally define English whisky to ensure consistent, understandable standards for all current and prospective distillers, of all sizes.

In addition, the Guild will also strive to nurture a community of supportive producers who share achievements and learnings for the future good of English Whisky. It will also build awareness of the English whisky category with drinkers, creating real and virtual spaces where English whisky can be discovered, learnt about and enjoyed.

Commenting on the news, the EWG’s inaugural Chairman Andrew Nelstrop from the English Whisky Company, said: “English whisky is synonymous with independence, innovation and creativity. The formation of the Guild and the submission of the GI application supports these shared values whilst also establishing production standards that ensure that any whisky labelled as ‘English’ is of the highest quality. It also marks a significant step in the long-term development and promotion of English whisky. We would welcome other English distilleries joining us at this exciting time.”

The volume of spirit produced by English distilleries is forecasted to grow by 189% from 2019-2023. Over the same period, the number of bottles sold is predicted to increase by 418%.

Posted by Steve Rush