In response to extraordinary consumer demand for English
whiskies, today sees the launch of the English Whisky Guild (EWG).
As the global market for whisky continues its soaring growth, with a projected increase in value from $60bn to $108bn over the next decade,
the EWG has launched with a vision of showcasing and protecting the quality and
diversity of the now numerous, unique whiskies that are crafted in England.
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| English whisky distilleries collaborate to form the English Whisky Guild |
There are now 40 whisky distilleries spanning England, from the tip of the south-west to the furthest north-eastern edge, at all stages of development; some just getting started, the oldest of which has been distilling for nearly 20 years.
Currently composed of 15 founder members, who are all
distilling spirit at a wide variety of production scales, the first step of the
EWG has been to submit a Geographical Indicator (‘GI’) to DEFRA. The GI will
legally define English whisky to ensure consistent, understandable standards
for all current and prospective distillers, of all sizes.
In addition, the Guild will also strive to nurture a
community of supportive producers who share achievements and learnings for the
future good of English Whisky. It will also build awareness of the English
whisky category with drinkers, creating real and virtual spaces where English
whisky can be discovered, learnt about and enjoyed.
Commenting on the news, the EWG’s inaugural Chairman Andrew
Nelstrop from the English Whisky Company, said: “English whisky is synonymous
with independence, innovation and creativity. The formation of the Guild and
the submission of the GI application supports these shared values whilst also
establishing production standards that ensure that any whisky labelled as
‘English’ is of the highest quality. It also marks a significant step in the
long-term development and promotion of English whisky. We would welcome other
English distilleries joining us at this exciting time.”
The volume of spirit produced by English distilleries is
forecasted to grow by 189% from 2019-2023. Over the same period, the number of
bottles sold is predicted to increase by 418%.
Posted by Steve Rush