Thursday, November 11, 2021

WALSH WHISKEY ACQUIRED BY AMBER BEVERAGE GROUP

Walsh Whiskey, has today announced that it has been acquired by the global producer and distributor of alcoholic beverages, Amber Beverage Group for an undisclosed sum.

Walsh Whiskey, founded in 1999 by husband-and-wife team, Bernard and Rosemary Walsh, has two critically acclaimed, multi-award-winning brands: The Irishman and Writers’ Tears. The brands are sold in over 50 countries.

Walsh Whiskey acquired by Amber Beverage Group

It is anticipated that, with ABG’s current reach into 185 countries, there will be further expansion of the Walsh Whiskey brands. Both companies have strong marketing capabilities and the move combines complementary strengths namely - Walsh Whiskey’s expertise in crafting fine Irish whiskey, combined with strong distribution partners, and ABG’s marketing and distribution strength across the world.

This is a strategically significant move for Amber Beverage Group as it continues its successful growth as a global spirits company. The acquisition is also the Group’s first entry into the fast-growing Irish whiskey sector – a category which has outstripped all other spirits categories for over a decade, enjoying buoyant sales growth of 140% (2010-2020).

Commenting on the news, Bernard Walsh, Co-Founder of Walsh Whiskey, said: “We are delighted to embark on a new phase of growth as part of Amber Beverage Group. Given the underlying strengths of our brands and of the long-term trajectory of Irish whiskey, this is a logical next step for us, providing a means of scaling up the business so that a greater number of consumers have the opportunity to participate in the search for the perfect drop or ‘taosc├ín’ of whiskey.”

Bernard went onto say: “I will continue to oversee all aspects of the business and in particular the development and production of our whiskeys, ensuring continuity of the same flavour profiles and high standards that have been the foundation of our success. Our talented team is excited by the greater opportunities that come from being part of Amber Beverage Group. I also take this opportunity to acknowledge the role that our dedicated team has played in helping make Walsh Whiskey the success it is today.”

The acquisition takes effect from 11 November 2021, with the existing management and staff remaining in place.


Posted by Steve Rush