Wednesday, June 24, 2020


Diageo, has today announced the launch of a new $100M recovery fund, to help pubs and bars recover from COVID-19.

The new global programme “Raising the Bar” will help pubs and bars by supporting jobs and communities around the world. Providing practical equipment for outlets to implement new social distancing measures, digital skills training and contactless technology.

Diageo launches $100M Covid recovery fund for pubs and bars

Diageo, the producer of drinks brands including Johnnie Walker Scotch Whisky and Guinness, is planning to support the recovery of major hospitality centres, including: New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala and Sydney.

This $100 million programme includes the $20 million Community Fund, announced in the United States on 12 June 2020.

Commenting on the news, Ivan Menezes, Chief Executive of Diageo, said: “Pubs and bars sit at the heart of every community. We have launched “Raising the Bar” as so many outlets have been impacted by this crisis and badly need help to open their doors again.”

He went onto say: “We are calling on governments around the world to provide long-term recovery packages to help the hospitality sector. These businesses play an essential role in bringing people together to socialise and celebrate – something that we have all missed so much during this terrible crisis – and sustain hundreds of millions of jobs, which provide a first foot on the employment ladder for young people.”

From today, bar owners will be able to register their interest for the “Raising the Bar” programme via globally and in the UK and Ireland.

Posted by Steve Rush