The company, led by founder Bernard Walsh, has appointed exclusive distributors for its Irish whiskey brands in leading Asian markets.
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| Walsh Whiskey strengthens Asian distribution as post COVID-19 phase begins |
Just as Asia starts to emerge from its COVID-19 lockdown, Walsh Whiskey, says it’s in pole position to expand, following recent distribution appointments in Japan, South Korea, Taiwan, Singapore and Sri Lanka.
Commenting on the news, Bernard Walsh, Founder of Walsh Whiskey, said: “Being a European company of Irish heritage, it made sense to build-out our offering in Europe and North America first. Clearly our whiskeys are now proven in the Super Premium Irish Whiskey category in both Europe and North America and that solid base now enables us to expand, with confidence, into Asia and Eastern Europe.”
He went onto say: “We look to build strong, dynamic, mutual partnerships in each of the markets that we enter, and Asia is no different. Wehave established new partnerships and upgraded others in the region so that we now have representation in 6 key Asian markets overall and we will add more in the next few years. With consumers finding their feet again after the COVID-Lockdown, we expect Writers’ Tears and The Irishman to build on the strong progress we have made with our partners already.”
For the last two decades Walsh Whiskey and its brands including ‘The Irishman’ and ‘Writers’ Tears’ have primarily focused on the growth in Europe and North America.
Posted by Steve Rush