Tuesday, October 24, 2017

BASIL HAYDEN'S LAUNCHES ITS FIRST PERMANENT ADDITION TO ITS WHISKEY PORTFOLIO

Beam Suntory, has announced the launch of the first ever permanent addition to its Basil Hayden’s American whiskey brand.

Basil Hayden's Dark Rye (40% ABV) has been produced using Kentucky straight rye whiskey, which has been blended with Canadian rye whisky and California port.

Basil Hayden's Dark Rye

Much like the brands flagship bourbon, Basil Hayden’s Dark Rye is designed to stand out in the ever-expanding crowd of American whiskies. The spiciness of the Kentucky straight rye is said to pay homage to the high-rye content and trademark spice of Basil Hayden’s Bourbon, and is balanced by the rounded presence of Canadian rye from the award-winning Alberta Distillery. The California port provides a layer of sweetness and a distinct deep ruby colour.

Commenting on the launch, Rob Mason, Vice President of North American Whiskey at Beam Suntory, said: “Bringing Basil Hayden’s Dark Rye to life as the first-ever permanent addition to the Basil Hayden’s family is an exciting moment for the brand and our growing fan base. Basil Hayden’s Dark Rye offers an unparalleled complexity and rich flavour, while staying true to the unique approachability and style that has made our bourbon a long-time favourite.”

Basil Hayden’s Dark Rye, further builds on the momentum set earlier this year by Basil Hayden’s Rye Whiskey, the brand’s first-ever limited-edition release, which was awarded “Rye of The Year” at the 2017 New York International Spirits Competition.

Basil Hayden's Dark Rye, will be available later this month from specialist retailers across the US, for a RRP of $39.99.

Posted by Steve Rush