Thursday, March 24, 2016

SPIRIT OF SPEYSIDE WHISKY FESTIVAL ORGANISERS ANNOUNCE PLANS FOR NEW EVENT

Spirit of Speyside Whisky Festival organisers have announced plans for a brand new festival in addition to their main Spring event, that will bring Speyside’s whisky producers together in the region, under one roof for the first time.

The plans which were highlighted today at the Moray Speyside Tourism Summit, will see a new three-day event take place in the area’s capital town of Elgin from September 9th to the 11th. The event will deliver a boost to tourism businesses, bringing more visitors into the area at a time when the traditional summer season is drawing to a close.

Pery Zakeri - Spirit of Speyside Festival Manager

The new event will feature up to 28 different whisky distillers from the region, along with local beers and gin and a wide range of food producers. There will also be a whisky retail shop organised by renowned specialist outlet, The Whisky Shop Dufftown.

Commenting on the news, Pery Zakeri, Festival Manager, said: “This is a brand new weekend for Moray Speyside and we are hoping to attract a new, younger audience that will be different to the audience we attract to the May festival. We are looking to draw in people from Inverness, Aberdeen and the rest of Scotland and the UK, and while there might be an international audience, it will have more of a local focus in the initial years. It’s a unique event that will drive tourism to the region, and one that will add to the local events calendar and whisky events calendar.”

This will be the first time that the area’s distillers will come together on their own doorstep under one roof. Elgin Town Hall has been selected as the location because it is the central point in Moray Speyside with good transport connections for road and rail, delegates at the Alexander Graham Bell Centre in Elgin were told.

Tickets for the September festival are due to go on sale in June via: www.spiritofspeyside.com

Posted by Steve Rush