Thursday, October 15, 2015


Diageo has announced a packaging refresh for its Buchanan’s blended Scotch whisky range.

Buchanan's, the largest premium Scotch brand in Latin America, will be introducing new packaging for three of its four blends: Buchanan's DeLuxe, Buchanan's Master and Buchanan's Special Reserve, with a refresh planned for its Buchanan's Red Seal in 2016.

Refreshed packaging for Buchanan's Blended Scotch Whisky

The brand which has also reported ten year double-digit growth in the US, is said to be updating its packaging to reflect the lifestyle of those who enjoy the brand and its modern positioning.

Commenting on the packaging refresh, Brian Cox, Director of Scotch whisky - North America at Diageo, said: "The packaging has been updated, but Buchanan's' unfaltering whisky and quality remain the same. As always, we remind people to enjoy Buchanan's in moderation and to drink responsibly."

Founded in 1879 by James Buchanan, the whisky's new visual identity maintains a nod to its heritage and history, as it propels into the future with a more contemporary look that includes cleaner labels, distinctive bottle redesigns that unify the portfolio.

The new refreshed bottles of Buchanan’s blended Scotch whisky, will be available from specialist retailers in its current markets, later this month.

Posted by Steve Rush