The St. Louis, USA, based drinks distiller and producer Luxco, has announced that it has secured UK listings for two of its bourbon brands at Ocado.
The award-winning Yellowstone Select Kentucky Straight Bourbon (46.5% ABV) and Ezra Brooks Kentucky Straight Bourbon (40% ABV) have been added to Ocado’s American whiskey category, to support the growth of its spirits range and meet growing demand from UK consumers.
|Luxco announces new UK listings for its bourbon brands|
Yellowstone Select is produced by Limestone Branch Distillery, which is based in Lebanon, Kentucky, whilst Lux Row Distillers is behind the Ezra Brooks range.
Commenting on the news, Greg Mefford, International Sales Director at Luxco, said: “Working closely with our UK distribution partner, Lightbox Brands, we identified Ocado as an online retailer that’s seen exceptional growth, attracting UK consumers who’re looking for a choice of international products that can be purchased conveniently online.”
Greg, went onto say: “UK consumers are becoming more and more discerning with their purchases, spending a little more on products they can savour. Both Yellowstone Select and Ezra Brooks are fantastic examples of genuine Kentucky Straight Bourbons, with unique flavour profiles that will suit experienced American whiskey drinkers or those looking to try something new. We’re delighted to be working with the team at Ocado as we approach the festive season, and we look forward to building on our partnership with the addition of more products in the future to further support our European growth.”
Yellowstone Select Kentucky Straight Bourbon and Ezra Brooks Kentucky Straight Bourbon, are now available from Ocado, for the respective RRP’s of £52.00 and £29.00.
Posted by Steve Rush