The St. Louis, USA, based drinks distiller and producer
Luxco, has announced that it has secured UK listings for two of its bourbon brands
at Ocado.
The award-winning Yellowstone Select Kentucky Straight
Bourbon (46.5% ABV) and Ezra Brooks Kentucky Straight Bourbon (40% ABV) have
been added to Ocado’s American whiskey category, to support the growth of its
spirits range and meet growing demand from UK consumers.
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| Luxco announces new UK listings for its bourbon brands |
Yellowstone Select is produced by Limestone Branch Distillery, which is based in Lebanon, Kentucky, whilst Lux Row Distillers is behind the Ezra Brooks range.
Commenting on the news, Greg Mefford, International Sales
Director at Luxco, said: “Working closely with our UK distribution partner,
Lightbox Brands, we identified Ocado as an online retailer that’s seen
exceptional growth, attracting UK consumers who’re looking for a choice of
international products that can be purchased conveniently online.”
Greg, went onto say: “UK consumers are becoming more and
more discerning with their purchases, spending a little more on products they
can savour. Both Yellowstone Select and Ezra Brooks are fantastic examples of
genuine Kentucky Straight Bourbons, with unique flavour profiles that will suit
experienced American whiskey drinkers or those looking to try something new.
We’re delighted to be working with the team at Ocado as we approach the festive
season, and we look forward to building on our partnership with the addition of
more products in the future to further support our European growth.”
Yellowstone Select Kentucky Straight Bourbon and Ezra Brooks
Kentucky Straight Bourbon, are now available from Ocado, for the respective RRP’s
of £52.00 and £29.00.
Posted by Steve Rush