Tuesday, January 07, 2025

OLD FORESTER LAUNCHES ITS LATEST WHISKY ROW SERIES RELEASE

Brown-Forman, has today announced the launch of the second 1924 Whisky Row release, from its Kentucky based Old Forester distillery.

Old Forester 1924 (50% ABV) is a 10 Year Old Kentucky Straight Bourbon, which unlike the previous releases in the series uses a new mashbill that differs to the traditional Old Forester recipe; 72% corn, 18% rye and 10% malted barley.

Old Forester 1924

This latest release is the newest addition to the brand's Whiskey Row Series, a collection of Old Forester expressions that commemorate distinguishable moments from the brand's 153 year old history.

When more than 200 distilleries in Kentucky were forced to close during Prohibition, Old Forester continued operations because the federal government issued them one of six permits to continue to bottle existing whiskey stocks as medicine. In 1924, Old Forester acquired barrels from neighbouring closed distillers, each containing different mash bills, and bottled that liquid as Old Forester. This latest release commemorates that moment in time.

When 1924 was first released last year in January 2024, it celebrated and honoured the 100th anniversary of whiskey innovation as Old Forester is the only bourbon brand produced before, during and after Prohibition.

Old Forester 1924, is said to deliver notes of fudge, cocoa, marzipan, cured tobacco, rich oak and warm cinnamon on the nose. Followed by notes of chocolate-covered graham crackers dusted with cinnamon on the palate.

Commenting on the launch, Melissa Rift, Master Taster, said: "With a new mash bill and 10-year age statement, 1924 features a unique taste unlike any other Old Forester expression, but fits perfectly within our storytelling Whiskey Row series. After such a quick sell-out last year, this re-release gives more whiskey drinkers the chance to taste – and love – this dynamic expression."

Old Forester 1924, is now available from specialist retailers across the US, for a RRP of $119.99.


Posted by Steve Rush