BOWMORE LAUNCHES TWO NEW WHISKY COLLECTIONS AS PART OF PACKAGING REFRESH

The Islay based Bowmore Distillery, has unveiled new look packaging and bottle as part of the launch of two new whisky collections.

The new look and releases, are said to be a story of elevation and premiumisation, reflective of Bowmore’s desirability and collectability within the single malt market.

Bowmore launches two new whisky collections as part of packaging refresh

The new Bowmore Sherry Oak Collection, which now forms part of the brands core range, showcases the role of the very best European oak Sherry casks in shaping layers of depth and flavour. It’s comprised of four whiskies, which capture different dimensions of character:

Bowmore 12 Year Old Sherry Oak Cask (40% ABV) is said to embrace a rhapsody of flavours to achieve a distinctively harmonious character.  Sweet spice and nuttiness come to the fore, while smouldering smokiness blends with notes of fruit and woodiness that Sherry casks bring. RRP: £59.00.

Bowmore 15 Year Old Sherry Oak Cask (43% ABV) is said to capture the elegance of their single malt, adding a layer of sweetness from the selective maturation in first-fill Oloroso casks.  Confidently rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish. RRP: £116.00.

Bowmore 18 Year Old Sherry Oak Cask (43% ABV) is said to be dramatically layered, yet balanced. Sherry cask finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, adds a fresh sweetness of bright fruit notes without overpowering the smouldering smoke. RRP: £198.00.

Bowmore 21 Year Old Sherry Oak Cask (46.9% ABV) is said to reveal a multi-layered character. Time and carefully selected finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, encourages intensity and complexity, but in complete harmony. RRP: £405.00.

The Bowmore Appellations Collection, which will be exclusive to travel retail, is a collaboration with some of the world’s finest wine producing regions.

Bowmore 14 Year Old (43% ABV) was initially matured in American Oak ex-Bourbon barrels, before being finished in hand-selected Bordeaux barriques. RRP: $67.00.

Bowmore 16 Year Old (43% ABV) was initially matured in American Oak ex-Bourbon barrels, before being finished in European Oak Sherry casks. RRP: $108.00.

Bowmore 19 Year Old (43% ABV) was initially matured in American Oak ex-Bourbon barrels, before being finished in hand selected Pinot Noir casks from Burgundy. RRP: $200.00.

Bowmore 22 Year Old (48% ABV) was initially matured in American Oak ex-Bourbon barrels, before being finished in hand selected Sauternes casks. RRP: $500.00.

Commenting on the news, Kirsteen Beeston, Marketing Director of Bowmore, said: “We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today. As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation. This is exemplified by the upcoming launch of two new whisky ranges: Sherry Oak Cask and Bowmore Appellations which, along with the existing range of Bowmore whiskies, will be offered to our customers and consumers in a new brand livery. As we look to the future, we aim to redefine what it means to enjoy a glass of Bowmore, transforming each moment into a captivating experience.”

The Bowmore Sherry Oak range will be available from specialist retailers from September. The Bowmore Appellations Collection will be available from global travel retail outlets and the Bowmore brand home on Islay from the start of October.

Posted by Steve Rush