Monday, May 22, 2023

JOHNNIE WALKER LAUNCHES NEW LIMITED EDITION CREATED BY ITS FORMER MASTER BLENDER

Johnnie Walker, has announced the launch of a new limited-edition blended Scotch whisky bottling, created by its former Master Blender, Dr. Jim Beveridge.  

Johnnie Walker Master’s Cut (40% ABV) which is a blend of just two whiskies, pays homage to the brands past and celebrates its journey into the future.

Johnnie Walker Master's Cut

Johnnie Walker Master’s Cut, which is said to be a rich, smooth, candy-like Scotch whisky, that embodies the craft of blending, is comprised of single grain Scotch whisky from one of the oldest distilleries in Scotland, Cameronbridge and single malt Scotch whisky from one of the youngest distilleries in Scotland, Roseisle.

Jim Beveridge’s retirement came after a four-decade career in whisky during which time he was responsible for some of the world’s most popular and acclaimed Scotch whisky blends including Johnnie Walker Blue Label. His commitment to developing the ultimate whisky flavours began when he started his career with Johnnie Walker as an analytical chemist before going on to establish himself as one of the most highly respected figures in the industry. In 2019, he was awarded an OBE by Her Majesty the Queen for his services to the Scotch whisky industry.

Commenting on the launch, Dr. Jim Beveridge OBE said: “Working in this incredible industry with Johnnie Walker has been an honour and it’s a real privilege to work with the blending team - now led by Master Blender Emma Walker - to create this legacy blend. It is my final Johnnie Walker blend, made at a turning point in the Johnnie Walker journey when the baton is passed from one master blender to another. The whisky looks to the future, while also recognising the achievements of the past. It’s an exercise in simplicity, doing more with less to create something which has a uniquely complex character.  Ultimately, we take great whiskies and combine them in ways which create new, amazing new expressions of blended Scotch.”

Limited to 1,000 bottles, Johnnie Walker Master’s Cut, will be available later this year from Johnnie Walker Princes Street – the brand experience in Edinburgh. RRP £1,000.


Posted by Steve Rush