Brown-Forman, has announced the launch of a new
limited-edition Jack Daniel’s bottle, to commemorate its partnership with
McLaren Racing.
Jack Daniel’s McLaren Racing Limited Edition (40% ABV) has
been produced using the brands classic Old No.7 sour mash whiskey, which is comprised of a mashbill
of 80% corn, 8% rye and 12% malted barley.
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| Jack Daniel's McLaren Racing Limited Edition |
The new limited-edition bottle from the Lynchburg, Tennessee based distillery, features a custom label and packaging that honours the pioneering founders behind Jack Daniel’s and McLaren Racing – Mr Jack Daniel and Bruce McLaren.
Commenting on the launch, Sophia Angelis, Jack Daniel’s SVP,
Global Managing Director, said: “McLaren and Jack Daniel’s are two of the most
iconic brands known around the world, and we’re excited to celebrate our
partnership with a special bottle that nods to our shared spirit of
independence, authenticity and boldness. We have been working with the McLaren
team to develop unparalleled experiences for both racing and whiskey fans, and
we can’t wait to share more on what we have in store.”
Jack Daniel’s McLaren Racing Limited Edition, will be
available from May, in select F1 race cities in the U.S. and internationally. RRP
(tbc).
Posted by Steve Rush