Tuesday, December 06, 2022


Irish Distillers, has today announced the launch of a new advert for its Jameson Irish whiskey brand, featuring comedian Aisling Bea.

As part of Jameson’s international brand campaign, ‘Widen the Circle’, the advert is based on the idea that life is enriched by the magic of authentic human connections, and showcases how every drop of Jameson is an invitation to ‘Widen the Circle’.

Jameson launches new advert featuring Aisling Bea

Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, ‘The Drop’ is said to be the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, travelling to every corner of the globe to ultimately ‘Widen the Circle’.

As well as showcasing the whiskey, the advert also spotlights the makers behind the brand, including Master Distiller Kevin O’Gorman and Blender Deirdre O’Carroll.

As part of the shoot, Aisling Bea spent a day in Midleton Distillery, where Jameson is produced, learning all about the brand and meeting the faces behind it.

Commenting on the news, Brendan Buckley, Global Marketing Director at Irish Distillers, said: “With this new addition to the campaign, we wanted to highlight the interconnectedness of our environment, our ingredients, our craftspeople and ultimately those who enjoy our whiskey. Jameson is a storytelling brand from a country of storytellers, so Aisling continues to be the perfect partner to bring our philosophy to life, all told, of course, with our collective Irish wit.”

In November, Irish Distillers launched a new campaign for its Redbreast whiskey brand featuring actor Chris O’Dowd, for Robin Redbreast Day - an annual global date in the calendar designed to raise awareness and donations for charity partner BirdLife International.

The new Jameson campaign will roll out across global markets throughout 2023. You can watch the new ad featuring Aisling Bea via: youtube.com

Posted by Steve Rush