Irish Distillers, has today announced the launch of a new advert for its Jameson Irish whiskey brand, featuring comedian Aisling Bea.
As part of Jameson’s international brand campaign, ‘Widen
the Circle’, the advert is based on the idea that life is enriched by the magic
of authentic human connections, and showcases how every drop of Jameson is an
invitation to ‘Widen the Circle’.
Jameson launches new advert featuring Aisling Bea |
Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, ‘The Drop’ is said to be the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, travelling to every corner of the globe to ultimately ‘Widen the Circle’.
As well as showcasing the whiskey, the advert also
spotlights the makers behind the brand, including Master Distiller Kevin
O’Gorman and Blender Deirdre O’Carroll.
As part of the shoot, Aisling Bea spent a day in Midleton
Distillery, where Jameson is produced, learning all about the brand and meeting
the faces behind it.
Commenting on the news, Brendan Buckley, Global Marketing
Director at Irish Distillers, said: “With this new addition to the campaign, we
wanted to highlight the interconnectedness of our environment, our ingredients,
our craftspeople and ultimately those who enjoy our whiskey. Jameson is a
storytelling brand from a country of storytellers, so Aisling continues to be
the perfect partner to bring our philosophy to life, all told, of course, with
our collective Irish wit.”
In November, Irish Distillers launched a new campaign for
its Redbreast whiskey brand featuring actor Chris O’Dowd, for Robin Redbreast
Day - an annual global date in the calendar designed to raise awareness and
donations for charity partner BirdLife International.
The new Jameson campaign will roll out across global markets
throughout 2023. You can watch the new ad featuring Aisling Bea via: youtube.com
Posted by Steve Rush