Thursday, November 17, 2022


Irish Distillers, has today announced that its Redbreast Irish whiskey brand, is celebrating the second year of Robin Redbreast Day, an annual global date in the calendar designed to raise awareness and donations for charity partner BirdLife International.

As part of the campaign actor and Redbreast fan Chris O’Dowd has teamed up with the brand and their mascot Robin, to star in a video to entertain and inspire viewers.

Redbreast Whiskey and BirdLife International celebrate Robin Redbreast Day

For every share and like the video receives, €0.25 will be donated to the global conservation charity BirdLife International, who will use the funds for their vital work in species and habitat protection, advocacy and conservation. 

Redbreast Irish Whiskey has a longstanding commitment to bird conservation, and over the years the whiskey has focused on ways to give back to well-known yet vulnerable species who have come under increasing pressure.

BirdLife’s recent State of the World Birds 2022 report, revealed that nearly half of all bird species are in trouble and one in eight are sadly heading towards extinction. This year, Robin and Chris are on a mission to get people involved in the whiskey's ongoing ambition to keep the common birds common.

Commenting on the news, Chris O'Dowd, said: “It has been a pleasure to team up with Redbreast Irish Whiskey and Robin to speak up for the birds and celebrate Robin Redbreast Day. I feel this year we’ve raised the bar, or more so the branch, in how we draw more people into the cause. I’m proud of how it all turned out, but even more proud that I did all my own stunt work; I wish I could say the same for Robin.”

Redbreast is aiming to raise up to €100,000 for BirdLife International. You can watch the video starring Chris O’Dowd via:

Posted by Steve Rush