Beam Suntory, has announced the launch of the latest limited-edition collaborative bottlings from its Bowmore Distillery and luxury car maker Aston Martin.
The three new Global Travel Retail exclusive bottlings which form part of Bowmore’s Designed by Aston Martin limited-edition collection, are comprised of a 10 Year Old (40% ABV), 15 Year Old (43% ABV) and 18 Year Old single malt Scotch whiskies.
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| Bowmore and Aston Martin launch their latest collaborative limited editions |
Following the success of the inaugural release in 2021, this latest collection once again celebrates the coming together of Bowmore’s GTR whiskies with the world-renowned design function of Aston Martin to create a striking, limited-edition bottle and pack design.
The new visual stories highlight three different cars pivotal to the evolution of Aston Martin, celebrating the collaborative connection and stories between the worlds of single malt and luxury automotive.
The Bowmore 10 Year Old, which has been matured in a selection of Sherry casks, is said come together with the hugely ambitious Aston Martin 1922 GP ‘TT2’ to tell a story of ground-breaking vision and strength of character.
The Bowmore 15 Year Old, which has been matured in a combination of first-fill Bourbon barrels and hogsheads, is said to share the same desire for refinement and elegance as the Aston Martin AM V8. Capturing the vision of their respective creators and defining true sophistication in every aspect.
The Bowmore 18 Year Old, which has been matured in a combination of Oloroso and PX Sherry casks, is said to come together in the name of optimal performance as per the DBR4, which captured Aston Martin’s game-changing ambition to enter the highly competitive arena of Formula One.
Commenting on the launch, Manuel Gonzalez, GTR Brand Marketing Director at Beam Suntory, said: “We’re delighted to unveil the second in our striking Designed by Aston Martin range exclusively in GTR and once again, unite our exceptional exclusive travel retail whiskies with the incredible talent of Aston Martin’s design team. Following on from the success of the first in the Series, we know that this collaboration appeals to our consumers passing through the GTR channel and gives them a reason to engage and discover everything that is magical about Bowmore.”
The new Bowmore Designed by Aston Martin 10, 15 and 18 Year Old limited-editions, will be available later this month through Global Travel Retail outlets, for the respective RRP’s of $59.00, $80.00 and $121.00.
Posted by Steve Rush