Glenmorangie, has today unveiled bold new packaging for its
range of Highland single malt Scotch whiskies.
The new packaging which is said to “celebrate Glenmorangie’s
deliciousness” transforms all parts of the brands packaging, combining
elegance, luxurious materials and a sense of fun.
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| Glenmorangie unveils bold new packaging refresh |
The new bottle features wider shoulders, a tapered neck and stopper and a swirled detail inspired by Glenmorangie’s Signet icon on the base. The new carton and labels are vividly coloured to reflect the flavours of each whisky.
The new packaging also features curving linework, which is
said to reflect the fluidity of the liquid, the wood in which Glenmorangie is
aged and the distillery’s undulating Highland surroundings.
Commenting on the news, Louise Dennett, Glenmorangie Global
Head of Brand, said: “Our whisky is truly delicious and our reimagined
packaging brings its flavours to the fore. We see this as an opportunity to
welcome new drinkers with a playful elegance which reflects our creativity in
whisky making; and to ensure our single malt stands out by using bold colours
and enhanced branding.”
The new look Glenmorangie bottles, will start rolling out
later next month.
Posted by Steve Rush