Monday, March 21, 2022

THE FAMOUS GROUSE LAUNCHES NEW EXPRESSION

The Famous Grouse, has today announced the launch of a new expression, which will be available exclusively online.

The Famous One (40% ABV) is a non-age-stated blended Scotch whisky, matured in a combination of sherry seasoned American oak casks and ex-bourbon American oak barrels.

The Famous One

This latest expression is said to uphold the smooth taste, quality, and character of The Famous Grouse, but with an added sweetness. The Famous One is created with exceptional grain and malt whiskies, expertly hand selected by The Famous Grouse Master Blender.

Selective maturation is used in the American oak sherry casks and ex-bourbon barrels to achieve the sweeter, more honeyed characteristics of the blend. Each cask provides its own unique flavour attributes, the sherry seasoned American oak adds complex characters of citrus and vanilla. This is complimented by the ex-bourbon American oak barrels enhancing the fudge and toffee sweeter tones.

Commenting on the launch, Joakim Leijon, Global Brand Director at The Famous Grouse, said: “We wanted to create a blend that allowed people enjoying whisky for the first time to explore a softer, sweeter, flavour profile. The Famous One retains all the brand’s complexity and smooth texture but with the additional honeyed, citrus and vanilla characters it truly stands out on its own. The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves.”

The Famous One, is now available exclusively from Amazon, for a RRP of £23.00.


Posted by Steve Rush