William Grant & Sons, has announced the launch of three
new cask finished expressions, from its Speyside based Balvenie Distillery –
two of which are exclusive to Global Travel Retail.
The Balvenie Madeira Cask 15 Year Old (43% ABV) which was
initially matured in American oak whisky barrels, before being finished in Madeira
casks, and The Balvenie Pedro Ximénez Sherry Cask 18 Year Old (48.7% ABV) which
was initially matured in traditional American oak barrels, before being
finished in Pedro Ximénez sherry butts, will both be available through travel
retail outlets.
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| The Balvenie launches new cask finish expressions |
The Balvenie French Oak Cask 16 Year Old (47.6% ABV) which was initially matured in American Oak barrels, before being finished in Pineau casks, will be available from domestic specialist retailers.
Inspired by flavour journeys from The Balvenie team
throughout wine making regions of Europe, the new GTR expressions feature
finishing casks from Madeira and Pedro Ximénez from Jerez, while for the first
time in the distillery’s 129 years history, Pineau from the French Charentes
vineyards joins the domestic offer.
Commenting on the launch, Lindsay Hitzeroth, WG&S Head
of Customer Marketing for GTR, said: “We’re delighted to be launching The
Balvenie Cask Finishes Range with two exclusive editions for Global Travel
Retail. The channel has always been about discovery, offering consumers the
opportunity to find something new and different, yet with the confidence of
brand knowledge and integrity. As travel now begins to show real recovery in
the aftermath of Covid, we will continue to inspire and engage consumers with
The Balvenie 15yo Madeira Cask and 18 yo Pedro Ximénez Cask, both delivering
the quality of liquid and iconic appeal that luxury shoppers will be searching
for.”
The new Balvenie expressions, will be available from April 1st,
RRP’s (tbc).
Posted by Steve Rush